What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?
The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.
In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.
ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.
Let us help you identify, protect, and expand your brands and their success.
COVID 19 and a Look at Court Operating Statuses
At ADLI, we remain committed to providing you with all the latest developments in the Law and keeping you informed with any obstacles to your case. With COVID 19, we…
US Copyright Office Celebrates 150 Years of Creativity
On July 8, 1870, Congress centralized the administration of copyright law in the Library of Congress. Since its debut, the Office has driven the evolution of copyright law and been…
ADLI Secures Registered Trademark for Cellphone Accessories Company
ADLI has successfully obtained a registered trademark (No.88193617) for a cellphone accessories company. With this trademark, ADLI’s client is protected from unauthorized use of the mark by competitors, which, in…