TRADEMARK

What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?

 

The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.

 

In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.

 

ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.

 

Let us help you identify, protect, and expand your brands and their success.

 

US Copyright Office Celebrates 150 Years of Creativity

August 13, 2020

On July 8, 1870, Congress centralized the administration of copyright law in the Library of Congress. Since its debut, the Office has driven the evolution of copyright law and been…

ADLI Secures Registered Trademark for Cellphone Accessories Company

August 12, 2020

ADLI has successfully obtained a registered trademark (No.88193617) for a cellphone accessories company. With this trademark, ADLI’s client is protected from unauthorized use of the mark by competitors, which, in…

The Americans with Disability Act Celebrates its 30th Anniversary ––– Are You Affected by the Law?

July 30, 2020

July marks the 30th anniversary of the Americans with Disabilities Act (ADA). The ADA is a broad civil rights law that prohibits discrimination against individuals with disabilities in all areas…