What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?
The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.
In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.
ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.
Let us help you identify, protect, and expand your brands and their success.
Trademark Infringement in Cannabis
Cannabis and Hemp CBD companies should be increasingly vigilant regarding the risks of potential trademark infringements of non-cannabis and hemp-related marks. There has been a long history of cannabis products…
Consideration of Non-Traditional Trademarks in Branding Strategy
Many are surprised to learn that a scent can be a trademark. For example, toy and board game company Hasbro has registered the “Play-Dough” scent mark, which it described as…
The Unappreciated Value of Design Patents
By: Dr. Dariush Adli Design patents are often treated as the forgotten sibling of their better known and more popular utility patents. That is unfortunate because it fails to give…