What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?
The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.
In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.
ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.
Let us help you identify, protect, and expand your brands and their success.
Virtually Sustainable? The Current Viability of Virtual Influencers
Virtual influencers (“VI”), those creations of CGI and artificial intelligence (“AI”), were the rage and “next big thing” in influencers when the first one, Miquela Sousa, a/k/a Lil Miquela, stormed…
COVID-19 and Commercial Frustration
With the COVID-19 wreaking havoc on California’s economy, many of the adversely affected businesses increasingly find themselves unable to perform their contractual obligations. Hardest hit are businesses declared non-essential and…
Know the Risks of Video Teleconferencing!
In an effort to stay connected during the COVID-19 crisis, many of us have turned to video teleconferencing platforms and apps (“VCPs”) to stay connected and do business while staying…