What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?
The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.
In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.
ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.
Let us help you identify, protect, and expand your brands and their success.
ADLI Attorney Ben Jakovljevic Provides Updates for Employers Regarding the Families First Coronavirus Response Act
By now it is no secret that the COVID-19 coronavirus pandemic is rapidly affecting many aspects of our lives. One consequence has come in the form of recent legislation enacted…