What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?
The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.
In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.
ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.
Let us help you identify, protect, and expand your brands and their success.
Tax Litigation You Can Trust
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Expert International Tax Litigation Attorneys
When you want to expand your business to work internationally, it is important to go in with an understanding of international business laws. These laws not only cover copyrights, trademarks,…
Find a Litigation Attorney with a Global Perspective
As a business with a global span, you want to focus on the creative task of presenting your product to a large market. However, there are numerous complications involved with…