social media
Fyre Fest Scandal Reignites, and Influencer Agencies, Management and PR Firms Are Getting Burned
Earlier this year, I wrote an article for Entrepreneur magazine about the now-infamous Fyre Festival. Among other topics, the article dealt with how not only influencers, but recently brands, agencies, and others involved with influencers, were being scrutinized by the Federal Trade Commission (“FTC”) for failures to properly disclose endorsements. It also posited that…
How Influencers Can Influence More Revenue and Stay Out of Trouble
Social media platforms such as YouTube and Instagram have become the go-to destination for video content consumption by teens and millennials. It far surpasses what they consume on television. These platforms (often referred to simply as “social”), collectively generate billions of views, and hundreds of millions of hours of watch time, every single day. Teens…
‘Fyre’ Danger! 7 Ways Influencers, Brands and Agencies Can Avoid Getting Burned for Not Disclosing Endorsements, Entrepreneur (April 10, 2019)
In an article published by Entrepreneur, Paul I. Menes, Co-Head of the Entertainment and Media Practice at Adli Law Group, and known as The Influencer Lawyer ™, discusses the fallout from the Fyre Festival fiasco. He explores the implications and consequences for Festival promoter Billy McFarland and his associates, the influencers who promoted and endorsed…
Influencers Need to Be Under the Influence – of the Laws Governing Endorsement Disclosures
Being a social media Influencer can be very lucrative. Brands are more willing than ever to pay popular Influencers lots of money to tap into their millions of followers, to promote their products to what has proven to be willing consumers. The Federal Trade Commission (the “FTC”) is paying attention. They’ve consequently ramped up enforcement…
Kylie and Kendall Jenner Don’t Know Wrong from Rights
Earlier this year, Kylie Jenner tried to register a U.S. trademark for “Kylie” as a brand for her celebrity and her branded goods. For some reason, she or her legal counsel neglected to first find out if that name/brand was available for trademark registration in the trademark classes Kylie sought. It wasn’t. As early as…
From the streets to the courts : H&M Vs. REVOK
In the era of fast communication and social media, Brands have to be extremely vigilant about the message they convey. The fashion industry as the ultimate Industry of appearances is specifically targeted in this regard. Every moves is publicly analyzed, criticized, and H&M is the last “victim” of that public eye watch. In a campaign…
Think Before You Post on Facebook
We have all had that moment where we have used Facebook to vent about our frustrations with someone. Besides the occasional post about our children’s accomplishments, what we had for dinner or political posts, many of us use Facebook as an outlet for our complaints. What could go wrong, right? Well, it seems that the…
Facebook Divorces
In recent years, with the surge in the use of social media platforms such as Facebook, Snapchat and Instagram, married people’s activities on these sites have either become the cause of divorce or been used as evidence in divorce cases. A study published in the Journal of Cyberpsychology, Behavior and Social Networking, found that people…