What’s the real difference between a Coke® and a Pepsi®? They’re both carbonated cola soft drinks of the same color and taste somewhat similar. Why does someone choose one over the other?
The real difference is how they’re portrayed and presented — how they’re branded — to consumers, and how the consumer connects and associates with the brand.
In marketing and sales of products or services, branding is everything. And protecting brands is essential to successfully grow and monetize a brand.
ADLI’s trademark lawyers are experts in protecting their clients’ valuable trademarks, in all areas of business. Our trademark law services include searching trademark/brand availability, applying for, prosecuting and securing trademark registrations both in the U.S. and internationally, as well as enforcing and protecting our clients’ valuable trademarks, including through infringement actions when necessary.
Let us help you identify, protect, and expand your brands and their success.
Do trade secrets expire?
Since there is no legal way to register or claim a trade secret as part of your business, there is no way for the trade secret to expire. However, in…
What is the difference between a trademark and a service mark?
Your company builds its brand from identifiable items: logos, sounds, words, color schemes, and/or devices. When you have established such an item as unique to the promotion or identification of…
When do I renew a trademark?
The purpose of trademarking your property is to protect it from unauthorized use by another party. Trademarks are not unlimited and they will expire after a certain period of time.…